Northumberland welcomes over 10 million visitors during 2017
The annual North East report on the economic impact of tourism has been released, revealing that Northumberland welcomed 10.3 million visitors during 2017, a 6% increase on 2016.
The research conducted by NewcastleGateshead initiative shows that the visitor economy in Northumberland is continuing to grow year on year. The report has also revealed that the amount spent by visitors is up 6% on 2016 at £924.84 million.
Jude Leitch, Director at Northumberland Tourism said: “Given that tourism is so important to Northumberland, supporting nearly 15,000 jobs, this growth is very good news. Confidence amongst our businesses is high and we are seeing a lot of private investment in new attractions, accommodation and restaurants.
“Our ongoing challenge is to ensure that this level of growth is managed sustainably, so as to protect our beautiful landscapes and our way of life. We are working closely with Northumberland County Council towards this aim.”
Cath Homer, Northumberland County Council’s Portfolio Holder for Culture, Arts, Leisure and Tourism said: “Tourism is a major economic driver in our county employing thousands of people, and I’m absolutely delighted to see continued growth in our figures year on year.
“This growth is testament to the hard work and sterling efforts of all our tourist attractions, hotels, restaurants and shops, who have all contributed to these positive results.
“However, there is more we can do to improve our tourism offer to keep it fresh and dynamic. We plan to build on our credentials as a destination of choice and really start to punch above our weight. To do this we need to diversify our offer to make sure it’s what people want, and importantly, come back time and time again.”
Promising figures were also released around the food & drink industry in Northumberland, stating that the sector now accounts for 36% of all visitor expenditure and 31% of all employment.
To read the full report please visit the Northumberland Tourism website: www.northumberlandtourism.org.uk
Notes to Editors
STEAM is a tourism economic impact modelling process which enables us to measure tourism using local data, tourism performance and visitor survey data. We complete the report each year and the results allow Northumberland Tourism and Northumberland County Council to monitor the impact of tourism across Northumberland.