Know your Northumberland


Know your Northumberland is back!

The Know Your Northumberland initiative aims to improve and develop the skills and knowledge of staff and volunteers working at visitor serving businesses across the county.

The programme will not only teach the basics of exceeding customer expectations, it  will also teach why tourism is so important and gives valuable destination product knowledge to your frontline. It will consist of eight familiarisation trips across the county, led by experienced Blue Badge Guides.

Delegates can work towards gaining bronze or silver certificates, or a gold ‘Ambassador Status’ diploma, depending on the number of courses completed.

The programme will also aim to give frontline employees the tools and confidence they need to create memorable experiences for visitors.

Course details:

The dates of the 2019 / 2020 programme are:

  • Thursday 3rd October  Alnwick & Rothbury

  • Monday 7th October  Cheviots & Uplands

  • Tuesday 15th October  Bellingham & Kielder

  • Tuesday 22nd October  Morpeth & Mid Northumberland

  • Thursday 7th November  South East Northumberland

  • 3rd/4th/5th March (TBC)  North Pennines

  • Wednesday 11th March  Berwick & Northumberland Coast

  • Thursday 26th March  Tyne Valley & Hadrian’s Wall


The trips cost £10pp and start on Thursday 3 October, however places are limited and need to be booked by emailing or